Pediatric Service
How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses.
Scheduled Pediatrician Consultations Are Carried
- It's unreal, uncanny, makes you wonder if something is wrong
- Usually, we prefer the real thing, wine without sulfur
- Based preservatives, real butter, not margarine, and so we'd like our layouts
- Designs to be filled with real words, with thoughts that count, information
- Authorities in our business will tell in no uncertain terms that
- There are some redeeming factors in favor of greeking text
- Anyway, you still use Lorem Ipsum and rightly so
- Even if your less into design and more into content strategy
John Woods
Pediatrician House-Call
That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons the folks in the meeting can’t quite tell right now, but they’re unhappy, somehow.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. But. A big but: Lorem Ipsum is not t the root of the problem, it just shows what’s going wrong. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. Forswearing the use of Lorem Ipsum wouldn’t have helped, won’t help now.
Your Child’s
There’s lot of hate out there for a text that amounts to little more than garbled words in an old language. The villagers are out there with a vengeance to get that Frankenstein, wielding torches and pitchforks, wanting to tar and feather it at the least.
Rigid proponents of content strategy may shun the use of dummy copy but then designers might want to ask them to provide style sheets with the copy decks they supply that are in tune with the design direction they require.